Privacy Policy

Privacy Policy

Last Updated: 09 August 2026

Welcome to DekhoRishta.co.in (“DekhoRishta”, “we”, “us”, or “our”). We respect your privacy and are committed to protecting the personal information you provide while using our matrimonial website, mobile application, matchmaking services and related features.

This Privacy Policy explains how DekhoRishta collects, uses, stores, protects and shares your personal information when you create an account, build a matrimonial profile, search for matches, communicate with other members, purchase membership plans or otherwise use our services.

Our privacy practices are intended to follow applicable Indian data-protection requirements, including the Digital Personal Data Protection Act, 2023 and applicable rules as they come into force.

1. Information We Collect

Depending on how you use DekhoRishta, we may collect the following types of information:

1.1 Account and Registration Information

  • Full name
  • Mobile number
  • Email address, where provided
  • Password or authentication information
  • OTP verification information
  • Account status and registration details

1.2 Matrimonial Profile Information

To provide personalized matchmaking services, you may voluntarily provide:

  • Gender
  • Date of birth and age
  • Height and weight
  • Religion
  • Caste and sub-caste
  • Mother tongue
  • Marital status
  • Education
  • Occupation and profession
  • Company or business information
  • Annual income
  • City, state and country
  • Family information
  • Lifestyle preferences
  • About-me information
  • Partner preferences
  • Other information that you voluntarily add to your profile

Some matrimonial information may be personal or sensitive in nature. You should only provide information that you are comfortable sharing for legitimate matchmaking purposes.

1.3 Photos and Media

If you upload profile photographs or other permitted media, we may collect and store those files to display your matrimonial profile and provide matchmaking services.

Photos may be subject to moderation, approval and rejection procedures.

1.4 Communications

When you use communication features on DekhoRishta, we may process:

  • Chat messages
  • Interests
  • Contact requests
  • Support requests
  • Complaints
  • Profile reports
  • Other communications with our team or members

1.5 Payment Information

When you purchase a membership or other paid service, payment information may be processed by authorized third-party payment service providers.

We may receive transaction-related information such as:

  • Transaction ID
  • Payment status
  • Membership purchased
  • Amount
  • Date and time of transaction

We do not intend to store complete card numbers, CVV or other sensitive payment credentials on our servers when payment processing is handled by an authorized payment gateway.

1.6 Technical Information

We may automatically collect certain technical information, including:

  • IP address
  • Browser type
  • Device information
  • Operating system
  • Login information
  • Pages visited
  • Approximate usage information
  • Cookies and similar technologies
  • Security and error logs

2. How We Use Your Information

We may use your information to:

  • Create and manage your DekhoRishta account
  • Verify your mobile number or email address
  • Create and display your matrimonial profile
  • Help you discover compatible profiles
  • Provide partner recommendations
  • Enable interests and matchmaking interactions
  • Enable permitted chat and communication features
  • Process membership purchases
  • Provide customer support
  • Moderate profiles and photographs
  • Detect fraud, abuse and suspicious activity
  • Protect our website, users and services
  • Improve website functionality and user experience
  • Send important service notifications
  • Send promotional communications where permitted
  • Conduct analytics and performance monitoring
  • Resolve disputes and investigate complaints
  • Comply with applicable legal obligations

3. Matrimonial Profile Visibility

DekhoRishta is a matrimonial and matchmaking platform. Information that you choose to place in your matrimonial profile may be visible to other registered members depending on your privacy settings, membership features, profile visibility settings, search functionality and platform rules.

We recommend that you do not publish highly sensitive information such as passwords, financial account information, OTPs, government identification numbers or confidential documents in your public matrimonial profile.

4. Profile Photos and Image Moderation

Profile photographs may be reviewed by our moderation system or authorized moderation team before becoming publicly visible.

  • A photograph may remain private or pending approval.
  • An approved photograph may become visible to eligible members.
  • A rejected photograph may not be displayed.
  • You may remove photographs subject to available account functionality.

You are responsible for ensuring that you have the necessary rights and permissions to upload photographs.

5. OTP and Mobile Verification

DekhoRishta may use OTP-based authentication to verify your mobile number, confirm account ownership, protect your account and prevent unauthorized registrations.

Security Notice: Never share your OTP, password or authentication credentials with another person, including anyone claiming to be a DekhoRishta representative.

6. Cookies and Similar Technologies

DekhoRishta may use cookies and similar technologies to keep users logged in, maintain sessions, remember preferences, improve website functionality, improve security and understand website usage.

You may control cookies through your browser settings. Disabling certain cookies may affect some website functionality.

7. Social Login

If DekhoRishta provides social-login options such as Google or another supported authentication provider, we may receive information permitted by that provider and authorized by you.

This may include:

  • Name
  • Email address
  • Profile identifier
  • Profile image, where permitted

Social-login providers maintain their own privacy policies. We recommend reviewing the privacy policy of the relevant provider before using its authentication service.

8. Payment Services

Paid memberships and other services may be processed through third-party payment gateways. These providers may independently process payment-related information according to their own privacy policies and security practices.

DekhoRishta may retain transaction information necessary to:

  • Confirm payment
  • Activate membership
  • Handle refunds or disputes
  • Maintain accounting records
  • Prevent fraudulent transactions

9. Third-Party Service Providers

We may use trusted third-party service providers to operate and improve DekhoRishta, including providers for:

  • Web hosting and cloud infrastructure
  • SMS and OTP delivery
  • Email delivery
  • Payment processing
  • Analytics
  • Security
  • Customer support
  • Authentication
  • Communication services

Such providers may process information only as necessary to provide their services or as otherwise permitted by applicable law and contractual arrangements.

10. When We May Share Information

We do not sell your personal information as a product.

We may share information where reasonably necessary with:

  • Service providers working on our behalf
  • Payment providers
  • SMS and email providers
  • Authentication providers
  • Security and fraud-prevention providers
  • Professional advisers
  • Government authorities or law-enforcement agencies where legally required
  • Other parties where necessary to protect users, our platform or legal rights

We may also disclose information when necessary to investigate fraud, abuse, security incidents or violations of our Terms of Use.

11. Your Control Over Your Profile

Depending on the features available, you may be able to:

  • Edit your profile
  • Update your partner preferences
  • Upload or remove photographs
  • Change available privacy settings
  • Hide or deactivate your profile
  • Manage membership
  • Delete your account

Information that you voluntarily share with another member may have been viewed, copied or retained by that member before you remove it from DekhoRishta.

12. Account Deletion

You may request deletion of your DekhoRishta account through available account settings or by contacting our support team.

Upon receiving a valid deletion request, we will process it in accordance with applicable law and our legitimate operational requirements.

Some information may need to be retained for:

  • Legal compliance
  • Fraud prevention
  • Security
  • Financial and accounting records
  • Dispute resolution
  • Enforcement of agreements

13. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including providing matchmaking services, maintaining accounts, processing transactions, security, fraud prevention, resolving disputes and meeting legal requirements.

Retention periods may differ depending on the type of information and the purpose for which it was collected.

14. Data Security

We use reasonable technical and organizational measures designed to protect personal information against unauthorized access, misuse, alteration, disclosure or destruction.

Security measures may include:

  • Secure authentication
  • Access controls
  • Password protection
  • HTTPS/TLS encryption
  • Server security
  • Database access controls
  • Security monitoring and logging
  • Profile and photo moderation

However, no internet-based service can guarantee absolute security.

15. User Responsibilities

You are responsible for:

  • Keeping your password confidential
  • Protecting your OTP
  • Providing accurate information
  • Not sharing another person's private information without permission
  • Not uploading photographs or content without appropriate rights
  • Reporting suspicious profiles
  • Logging out from shared devices
  • Informing us if you suspect unauthorized account access

16. Children's Privacy

DekhoRishta is intended for adults seeking matrimonial relationships. Users should not create an account or use our matrimonial services if they are not legally eligible to use such services under applicable law.

If we become aware that an account has been created by an ineligible user, we may suspend or remove that account in accordance with applicable law and our platform policies.

17. Fraud, Safety and Profile Moderation

For the safety of our members, DekhoRishta may monitor or review profiles, photographs, reports and certain platform activity for:

  • Fake profiles
  • Fraud
  • Impersonation
  • Harassment
  • Abuse
  • Spam
  • Misrepresentation
  • Suspicious transactions
  • Violations of our policies

We may suspend, restrict or remove accounts that violate our Terms of Use or applicable platform policies.

18. External Websites

DekhoRishta may contain links to third-party websites or services. We are not responsible for the privacy practices, security or content of third-party websites.

We recommend reviewing the privacy policy of every external service that you visit or use.

19. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, technology, legal requirements or data-processing practices.

The updated version will be published on this page with a revised Last Updated date.

For significant changes, we may provide additional notice where required.

20. Your Privacy Rights

Subject to applicable law and the circumstances of processing, you may have rights relating to your personal information, including rights to:

  • Access information about processing
  • Request correction of inaccurate information
  • Request deletion where applicable
  • Withdraw consent where processing is based on consent
  • Raise a privacy grievance
  • Exercise other rights available under applicable data-protection law

Requests may be made through our designated privacy or support contact.

21. Privacy and Grievance Contact

DekhoRishta

Website: https://dekhorishta.co.in

Email: support@dekhorishta.co.in

Privacy Email: privacy@dekhorishta.co.in

Customer Support: [Customer Support Number]

Registered Address: [Registered Business Address]

22. Matrimonial Safety Notice

DekhoRishta helps people discover and communicate with potential matrimonial partners. We do not guarantee the identity, background, financial condition, character, marital status or intentions of every member.

Users should independently verify information before entering into any financial, personal or matrimonial commitment.

Stay Safe Online

  • Never send money to someone you have met online without proper verification.
  • Never share your OTP or password.
  • Never share banking credentials.
  • Do not share confidential identity documents unnecessarily.
  • Report suspicious profiles to DekhoRishta immediately.

23. Contact Us

If you have questions about this Privacy Policy, your personal information, account privacy or data protection, please contact the DekhoRishta support team using the contact details provided above.

We are committed to maintaining a safe, respectful and privacy-conscious matrimonial platform where users can search for meaningful relationships with greater confidence.

DekhoRishta – Connecting Hearts, Creating Lifelong Relationships.